Women Of The 1950s

I feel the final images I have created for the 3rd year Illustration Work-in-Progress show are some of the most exciting pieces of work that I have created. They are inspired by the classical Tom Ford campaigns as well as photography from the 1950s. I am very proud of these images, as I went for a different approach in which I wanted to create a sophisticated feel, but also retain the edge and boldness of my original style.

A link to the CSM work in progress website.
http://www.csm-illustration.com/2012/illustrators/jasonmatheou.html

I wanted to recreate the 1950s by using the fashion and style of the 50s decade, and changing it by portraying a modernized version. I did this by juxtaposing the models I photographed in a more confident and free pose, while the 1950s women are posed typically in a standard housewife role.

In part, these images are a celebration of International Women's Day. :)

How Gay Is 1950s!

I also created a simple poster as part of my 1950s project, to portray homosexuality in the 1950s even though it was very secretive at the time.


But I'm sure that Rock Hudson would have been proud!

Recreating The 1950's

The 1950s is a decade that I adored! I love 50s fashion (especially women's fashion); sqaure shoulders and short skirts were replaced by the soft femininity of Christian Dior's "New Look" silhouette, with its sweeping longer skirts, fitted waist, and rounded shoulders, which in turn gave way to an unfitted, structural look in the later 1950s.

Mood Board

I wanted to recreate the 1950s with its fashion and style, but with a modern twist.


I feel women were seen as quite banal during the 50s, and wanted to subvert this by portraying the women of the 50s in a more colourful and vibrant manner. In a way, my project celebrates feminism and is dedicated to International Women's Day!

Makeup Alive

Makeup Alive…creating a series of images of models with a unique style of makeup and editing. 


A collaboration with a wonderful makeup artist, the one and only Dita Tilhen!


I wanted to create a vibrant signature makeup and bring out and refine the colour and design of the makeup post-production. 


This is a small project of mine to fit in with the current trend of fashion and beauty photography; I, however, wanted to create a more vivid and distinctive approach.


I'd love to hear criticism and opinions? :)  

Mr Louis V Summer Collection!

I am loving the new summer collection for LV!!  I am loving the campaigns even more!! 
Pink, vibrant with a hint of a subtle 50's sophistication! 


Makes me want to go to an american diner with my new LV bag, when i can afford one.. haha!


Great work! 

Erez Sabag

An amazing fashion photographer, that has inspired me to create imagery with risks and quirkiness!  That could hopefully fit into the fashion magazines like I-D and Numéro! 


http://erezsabag.blogspot.com/ 


Check out his blog,  he has some amazing stuff! :D Love to work with him one day! 


One of my favourite images of Bjork!! :D 

Renaissance Reborn Pt 2

A small project for university, my initial idea was to create imagery based on the Bible, in a more contemporary and fashionable way, using the collage of photography. 


The Bible is reborn: the stories I re-created are 'Lot's Wife', 'Golden Calf', and 'Mary Magdalene'.