Melancholia

A fashion photo shoot based on the feeling of "Melancholy".

Collaborating with the wonderful Kodi, an amazing photographer! We decided we wanted something dark and mysterious with a sense of longing. 

Modelled by the wonderful Carla Grelier! Beautiful beyond words! I wish her all the best in her career, Dior keep an eye on her! ;) 

Also my two beautiful nieces Matilda and Frida Tuovinen, love them to bits! :D 

My Magazine Layouts!

Criticism, Communication and Curation.

CCC is a magazine created by CCC students, designed by the Graphic Students.

Some advertisements that i created for some pages inside the CCC magazine. 

Wars Recollected

My aim here was to create a surreal and underground portrayal of wars. I juxtaposed the imagery of war with chic and bohemian elements. The contrast of contemporary fashion components with the dark subject matter symbolizes the culture of the war itself. 

Greek War

American C

War In Italy

Cold War

French Revolution

WW1

Women Of The 1950s

I feel the final images I have created for the 3rd year Illustration Work-in-Progress show are some of the most exciting pieces of work that I have created. They are inspired by the classical Tom Ford campaigns as well as photography from the 1950s. I am very proud of these images, as I went for a different approach in which I wanted to create a sophisticated feel, but also retain the edge and boldness of my original style.

A link to the CSM work in progress website.
http://www.csm-illustration.com/2012/illustrators/jasonmatheou.html

I wanted to recreate the 1950s by using the fashion and style of the 50s decade, and changing it by portraying a modernized version. I did this by juxtaposing the models I photographed in a more confident and free pose, while the 1950s women are posed typically in a standard housewife role.

In part, these images are a celebration of International Women's Day. :)

How Gay Is 1950s!

I also created a simple poster as part of my 1950s project, to portray homosexuality in the 1950s even though it was very secretive at the time.


But I'm sure that Rock Hudson would have been proud!

Recreating The 1950's

The 1950s is a decade that I adored! I love 50s fashion (especially women's fashion); sqaure shoulders and short skirts were replaced by the soft femininity of Christian Dior's "New Look" silhouette, with its sweeping longer skirts, fitted waist, and rounded shoulders, which in turn gave way to an unfitted, structural look in the later 1950s.

Mood Board

I wanted to recreate the 1950s with its fashion and style, but with a modern twist.


I feel women were seen as quite banal during the 50s, and wanted to subvert this by portraying the women of the 50s in a more colourful and vibrant manner. In a way, my project celebrates feminism and is dedicated to International Women's Day!

Makeup Alive

Makeup Alive…creating a series of images of models with a unique style of makeup and editing. 


A collaboration with a wonderful makeup artist, the one and only Dita Tilhen!


I wanted to create a vibrant signature makeup and bring out and refine the colour and design of the makeup post-production. 


This is a small project of mine to fit in with the current trend of fashion and beauty photography; I, however, wanted to create a more vivid and distinctive approach.


I'd love to hear criticism and opinions? :)